Facione, PA, Chronicle of Higher Education, 2009.

Exactly what the title says, a direct, forceful and creative set of ideas to increase revenues and slash institutional budgets. But, unlike other commentators, Facione expands the “range of the possible” and focuses attention where it belongs – on achieving competitive advantage in the increasingly competitive higher education market place. What are the basic principles that campus leaders need to follow when facing a budget crises? How many of the more than thirty ideas suggested here has your institution considered?